MARKETING & DEVELOPMENT STRATEGIC PLANNING: The most successful strategic plans are not prescribed, but rather developed using an inclusive, audience-based process. My approach includes analyzing direct feedback from personal consultations, public surveys, input of local governing authorities, where applicable, and national bench marking - holding accountability paramount. Let's do this.
GRANT WRITING: Your potential funder already believes in the value of your niche; what you need to convey is what makes your proposal more valuable than the dozens (or hundreds) of others on their desk - and exactly how it aligns with their goals. My goal is to help you learn to be clear, concise, informed and organized while making the case for your work.
ART DIRECTION: Let's create a visual attitude that connects the tone of your work with your audience. From newsletters and brochures to postcards and invitations, your online and print materials will be an extension of your overall brand. (This is the really fun stuff).
COMMUNICATIONS: What is the tone you hope to set with your work? What reputation do you wish to achieve within your field? I will design an experience for your audience and tap into that design with every press release, eBlast, print ad, news item, and blog entry.
MARKETING & COMMUNITY ENGAGEMENT: Many arts organizations make the mistake of trying to be all things to all people. Many artists are too subjective to see how their work can be applicable to those they never intended. By identifying your target audience, defining your brand and consistently delivering quality, I can help you achieve big results time and time again.
OTHER: Journalism, creative writing, capacity building, impact measurement, editing, outreach, program design & management and more. Hit us with it.
- PROJECTS INCLUDE fund development action plan, strategic marketing plan, strategic institutional plan, program goal setting and more.
GRANT WRITING: Your potential funder already believes in the value of your niche; what you need to convey is what makes your proposal more valuable than the dozens (or hundreds) of others on their desk - and exactly how it aligns with their goals. My goal is to help you learn to be clear, concise, informed and organized while making the case for your work.
- PROJECTS INCLUDE prospect research, letter of intent, grant proposal, editing, funding strategy, stewardship report, program design and more.
ART DIRECTION: Let's create a visual attitude that connects the tone of your work with your audience. From newsletters and brochures to postcards and invitations, your online and print materials will be an extension of your overall brand. (This is the really fun stuff).
- PROJECTS INCLUDE annual report, program or company brochure, newsletter, presentation, e-news, event program, postcard, invitation, print ad, poster and more.
COMMUNICATIONS: What is the tone you hope to set with your work? What reputation do you wish to achieve within your field? I will design an experience for your audience and tap into that design with every press release, eBlast, print ad, news item, and blog entry.
- PROJECTS INCLUDE copywriting, branding, press release, eBlast, news article, blog, member/ customer relations, newsletter, program update, board report and more.
MARKETING & COMMUNITY ENGAGEMENT: Many arts organizations make the mistake of trying to be all things to all people. Many artists are too subjective to see how their work can be applicable to those they never intended. By identifying your target audience, defining your brand and consistently delivering quality, I can help you achieve big results time and time again.
- PROJECTS INCLUDE program design and pilot execution, SWOT analysis preparation, goal setting, targeting, project management, event planning, surveys, timeline management, web content/ copywriting, SEO, digital advertising and analytics, public relations and more.
OTHER: Journalism, creative writing, capacity building, impact measurement, editing, outreach, program design & management and more. Hit us with it.
SAMPLES:
FUND DEVELOPMENT:
Successful applications have been funded by the following:
Alexander & Baldwin Foundation
Atherton Family Foundation
Cooke Foundation
Dowling Community Improvement Foundation
Fred Baldwin Memorial Foundation
Harold K.L. Castle Foundation
Hawai‘i Community Foundation
Hawai‘i Community Foundation Community Restoration Partnership
Hawaiʻi Community Foundation and Hawaiʻi Tourism Authority (HCF-HTA) Natural Resources Program
Hawaiʻi Community Foundation and Hawaiʻi Tourism Authority (HCF-HTA) Kukulu Ola – Living Hawaiian Culture Program
Hawai‘i Department of Health, Clean Water Branch
Hawai‘i Invasive Species Council
Hawai‘i State Foundation on Culture & the Arts
Hawai‘i Tourism Authority
Hawaiʻi Council for the Humanities Preservation and Access Grant Program
Hawaii People's Fund
Institute of Museum and Library Services, Native Hawaiian Museum Services
Kind Heart Free Spirit Foundation
Laila Twigg-Smith Art Fund
Maui County Office of Economic Development
Maui County Product Enrichment Program (CPEP), a cooperative partnership through the Hawai‘i Tourism Authority (HTA) and County of Maui
National Endowment for the Arts
National Fish and Wildlife Foundation
National Oceanic and Atmospheric Administration
Alexander & Baldwin Foundation
Atherton Family Foundation
Cooke Foundation
Dowling Community Improvement Foundation
Fred Baldwin Memorial Foundation
Harold K.L. Castle Foundation
Hawai‘i Community Foundation
Hawai‘i Community Foundation Community Restoration Partnership
Hawaiʻi Community Foundation and Hawaiʻi Tourism Authority (HCF-HTA) Natural Resources Program
Hawaiʻi Community Foundation and Hawaiʻi Tourism Authority (HCF-HTA) Kukulu Ola – Living Hawaiian Culture Program
Hawai‘i Department of Health, Clean Water Branch
Hawai‘i Invasive Species Council
Hawai‘i State Foundation on Culture & the Arts
Hawai‘i Tourism Authority
Hawaiʻi Council for the Humanities Preservation and Access Grant Program
Hawaii People's Fund
Institute of Museum and Library Services, Native Hawaiian Museum Services
Kind Heart Free Spirit Foundation
Laila Twigg-Smith Art Fund
Maui County Office of Economic Development
Maui County Product Enrichment Program (CPEP), a cooperative partnership through the Hawai‘i Tourism Authority (HTA) and County of Maui
National Endowment for the Arts
National Fish and Wildlife Foundation
National Oceanic and Atmospheric Administration